In January 2022, we teamed up with local residents from cities across the UK to research how possible it was for them to live car free. We wanted to find out the experience of real people who transitioned to a car free lifestyle for 21 days - the good, the bad, and the ugly. Click the button below to read what our participants had to say.

Using the learnings from this first trial, we then challenged drivers across the UK to reduce their car use for the month of July. 966 drivers took part, and at the end of the month, 98% of them told us they were keeping it up, and reducing their car use for good!

By supporting people to switch to more low carbon journeys, together we’ve helped to cut carbon emissions, reduce air pollution, and keep streets safe - a huge thank you to everyone who got involved.

Click the button below to find out more about the challenge and what we achieved together.